As Gen Z sours on dating apps, Bumble hopes classic romance and sentimentality can bring them back.

Celebrating authentic love between real Bumble couples, For the Love of Love honors the small, human gestures that define love and connection: making eye contact and holding hands.

For The Love of Love.

For The Love of Love.

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Amy Ferguson
Alyssa Cavanaugh
Brooke Chai

Special Group USA

Fenn O’Meally

CCO
Creative Director
Sr. Copywriter

Agency

Director

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