Real connection isn’t something that just happens— it’s something you make.

Directed by Vincent Haycock and scored by Dev Hynes AKA Blood Orange, our goal was to present a portrait of today’s teen generation with genuine authenticity.

Shot in Austin, Texas in the real homes and hangouts of today’s youth culture, with dialogue that was often off-the-cuff, Connected through Instagram is shot less like a commercial and more like a short film. focusing on the real ways that Gen-Z forms connection in today’s hybrid world.